Data driven.
People focused.
Lifecycle & engagement oriented.
Automation minded.
ROI based.
I’m an email marketer with diverse experience.
Your critical path is each customer moment of truth
What I do:
I function based on needs. Ideally, I like to record and review customer experience and the entire customer journey in all communication types. More concisely, I evaluate current state, observe, build relationships, assess feasibility, and form recommendations. Next, I create a roadmap and achieve buy-in and agreement. Then I work with internal teams, vendors and agencies to carry-out improvements.
What brings me to work:
I am particularly perceptive, noticing the details of individuals’ personality, work dynamics and processes. Having this trait, I can easily build rapport with an individual or group. I feel best when I’m helping others, and making improvements stimulates me. So, relationships and the opportunity to make an impact are what motivate me. I’ve learned that culture makes all the difference; I’m keen on that.
Manager me:
I also like to lead and build a high-functioning, happy team. My approach is being sensitive to others. It is key to know what is important and meaningful to people; I achieve this through building rapport. When interest is expressed, I develop team members for their desired advancement. When I start a role, I communicate basic expectations and coach and cultivate from there. I also get very familiar with how things are done and why, and the budget.
loyalty, partner and corporate campaigns
Sales increase and team building at
Integration role for
Examples of challenges and solutions:
City luxury magazine digital presence:
With limited resources, a social strategy is needed with easily manageable and measurable tactics. Outcome: Create clear social media presence with these guidelines: 1. Garner attention around event. 2. Support editorial in current issue. 3. Create interest and excitement before future issue. Measure by views and shares.
Musical performance non-profit:
Executive Director with board agreement allocates a significant sum for a semi-custom website. Ticket sales are important for incremental revenue. I was asked to review the site. Outcome: Caught before the in-scope final round of edits, these adjustments were able to be made: Add clear call-to-action, “above the fold,” for ticket shoppers. Seating graphic tweaked for mobile viewing. Final purchase is no more than three actions away.
A regional home service provider:
Company is paying for Salesforce Marketing Cloud functionality that is not being used. List-driven acquisition campaigns cost more to manage. Recommendation: Form daily data process with SF and IT to have usable data for campaigns in the Cloud.
Here to help with difficulties and dynamics
• Cohesive channel strategy.
• Staffing and organizational structure.
• Leadership uncertain of what is needed.
• Subscription names and single vs. multiple
• Data availability and integrity.
• Consistent CX across all touch points.
• Software interface issues.
• CRM and/or platform selection.
• Cost to acquire or reacquire unknown.
• Sales split per channel.
• Creative process and tools.
Recommendations
“
Manager and mentor
I’ve had the pleasure of knowing Jesse on both a professional and personal level for nearly 11 years. On a professional level, I have worked with and observed Jesse as a colleague, as his manager and as a fellow team member. I’ve also seen Jesse’s progress as both an individual contributor and as a manager and mentor. I can honestly say he’s able to easily transition between these roles, as the work requires. He is a diligent and conscientious worker and can draw upon his breadth and depth of experience to deliver simple solutions to complex business problems. While Jesse is able to manage the details of a project, he is equally adept at seeing the big picture and seeking opportunities for improvement.
-Kim Hadden, Sr. Manager Digital Marketing, Waste Management
“
Extremely organized, hard-working
Jesse is extremely organized, hard-working, loyal, and an exceptional leader. He was my manager at Continental Airlines and at NRG. He is incredibly talented and knowledgeable in email marketing and excellent at juggling multiple complex projects at the same time. He works very well under pressure and did an outstanding job delegating tasks to me and our services team at Salesforce Marketing Cloud. He flawlessly directed a weekly status call with our vendors to make sure we were on target to meet all of our goals and deadlines. Jesse helped us take giant leaps in email marketing automation with NRG Home Solar which resulted in an average of 30 additional sales per month. He strategically planned and managed how many hours we would need for our technical resources and consultants at Salesforce. I thoroughly enjoyed working with Jesse and highly recommend him as a manager.
-Maggie Ellis, Email Production Analyst, NRG
“
Multi-tasker and great communicator
Jesse Dzubak was my main client contact while he worked at NRG Energy. He transitioned into an Email Marketing Manager position with many quick turnaround projects already inflight. He was able to juggle existing projects with ease while at the same time evaluating current vendor relationships. Jesse partnered with us to identify and escalate current data roadblocks as well as help communicate the benefits of automating current email programs. He is a leader, multi-tasker and great communicator. I hope we have the opportunity to work together again in the future.
-Megan Weisbarth, Salesforce
Get in Touch
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